Bajaj Chetak 35 Series: 7 Reasons It’s a Game-Changer in Electric Scooters
Quick Summary
- The Bajaj Chetak 35 Series has set a new benchmark in electric scooters, combining its iconic heritage with modern innovations.
- Available in three variants—3501, 3502, and 3503—it offers advanced features like a touchscreen TFT display, a 153 km range, and increased boot space.
- Its strategic pricing and eco-friendly design make it a versatile choice for urban commuters and tech-savvy consumers.
- Bajaj’s launch of the Chetak 35 Series showcases a masterclass in leveraging brand legacy with cutting-edge technology, setting new standards in the EV market.
Bajaj Auto has made a significant splash in the electric vehicle market with the launch of the Chetak 35 Series in India, priced starting at Rs 1.20 lakh (ex-showroom). This new lineup not only revives a legacy brand but also positions itself as a formidable player in the competitive electric scooter market, offering marketers and brand enthusiasts a fresh case study in product evolution and branding.
New Variants and Design:
The Chetak 35 Series comes in three variants – 3501, 3502, and 3503. The flagship 3501 model comes with a price tag of Rs 1.27 lakh, while the mid-tier 3502 variant is available for Rs 1.20 lakh. This strategic pricing aims to capture a broader market segment, appealing to both budget-conscious and premium-seeking consumers.
Design-wise, the Chetak 35 Series retains the iconic silhouette of its predecessor but introduces modern elements like sleeker turn indicators, a blacked-out headlight surround, and a slimmer LED tail light. The extended wheelbase and an 80mm longer seat enhance comfort, key features in today’s market where user experience significantly influences brand loyalty.
Design-wise, the Chetak 35 Series retains the iconic silhouette of its predecessor but introduces modern elements like sleeker turn indicators, a blacked-out headlight surround, and a slimmer LED tail light. The extended wheelbase and an 80mm longer seat enhance comfort, key features in today’s market where user experience significantly influences brand loyalty.
Feature-Rich Offerings:
- Touchscreen TFT Display: The 3501 variant features a new touchscreen TFT display with advanced connectivity options including smartphone integration, music control, and geo-fencing. This tech-savvy approach not only enhances user interaction but also aligns with current consumer trends towards integrated digital experiences.
- Battery and Performance: With a 3.5kWh battery, the Chetak 35 promises a range of 153 km, addressing range anxiety – a primary concern for EV buyers. The 950W onboard charger allows for a quick 0-80% charge in three hours, showcasing Bajaj’s focus on convenience and efficiency.
- Increased Boot Space: The new battery placement design has liberated 35 liters of boot space, directly responding to customer feedback on previous models, thereby improving practicality and utility for daily use.
- Motor and Speed: Equipped with a 4kW permanent magnet motor, the Chetak can reach speeds up to 73kmph. This performance is complemented by a familiar monoshock suspension, ensuring a balance between speed and comfort.
Marketing and Brand Implications:
Bajaj’s strategy with the Chetak 35 Series illustrates several key marketing lessons:
- Brand Legacy with Modern Innovation: By maintaining the Chetak name, Bajaj taps into nostalgia while introducing innovations that meet contemporary consumer expectations. This dual approach can be particularly effective in markets where brand heritage holds value.
- Targeted Product Differentiation: Offering the scooter in multiple variants at different price points allows Bajaj to cater to diverse customer needs, potentially increasing market penetration and customer satisfaction.
- Feature-Driven Marketing: The emphasis on advanced features like the touchscreen display and connectivity options positions the Chetak as not just a mode of transport but a lifestyle choice, appealing to tech-savvy urban consumers.
- Addressing Consumer Pain Points: The increase in boot space and range directly tackles previous criticisms, demonstrating how listening to consumer feedback can lead to product enhancements that boost brand trust and loyalty.
- Sustainable Branding: In an era where environmental consciousness influences consumer choices, the Chetak 35 Series aligns with eco-friendly trends, enhancing Bajaj’s brand image in sustainability.
This launch by Bajaj Auto provides marketers and brand managers with insights into how legacy can be leveraged alongside innovation to redefine market segments. For those interested in marketing, sales, and brand management, the Chetak 35 Series is not just a product launch but a narrative of how brands can evolve while staying true to their core values.
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Rajat N
Web Designer and Digital Marketing Manager with 3+ years of experience at Vibrant Marketer. Skilled in crafting visually appealing and user-friendly websites. Also proficient in content writing and graphic design to enhance brand visibility.