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Nissan CFO Stephen Ma to Step Down Amid Financial Crisis, Marking Another Major Leadership Shakeup

In a move that adds to Nissan Motor Co.’s ongoing struggles, Chief Financial Officer (CFO) Stephen Ma is reportedly stepping down, just 17 months after the departure of Chief Operating Officer (COO) Ashwani Gupta. This development leaves CEO Makoto Uchida as the only remaining top executive, intensifying the leadership challenges for the Japanese automaker during one of the most turbulent periods in its history.
Nissan CFO resignation amid financial crisis
Quick Summary
  • Nissan CFO Stephen Ma is stepping down amid a deepening financial crisis, leaving CEO Makoto Uchida as the sole top executive.
  • The automaker faces mounting challenges, including a third-quarter loss of nine billion yen, declining sales in the U.S. and China, and a shrinking market capitalization.
  • Leadership instability has been a recurring issue, with COO Ashwani Gupta departing just 17 months ago.
  • To navigate its struggles, Nissan has announced leadership changes, including the promotion of Guillaume Cartier to chief performance officer, and formed a critical partnership with Honda.
  • However, the company remains under pressure to modernize its lineup and stabilize its finances.

Mounting Challenges for Nissan

Nissan is grappling with significant financial and operational hurdles. Following a staggering nine billion yen (approximately RM268 million) loss in the third quarter of 2023, the automaker announced sweeping measures, including 9,000 job cuts and a 20% reduction in production capacity. These actions reflect the urgency of the crisis, which a senior official described as leaving Nissan with a survival window of just “12 to 14 months.”

Once a dominant player in the automotive industry, Nissan’s market capitalization has dwindled to around 1.5 trillion yen (RM44.6 billion), a sharp decline from its peak of nearly six trillion yen (RM178 billion) in 2015. The company has now fallen to the fifth spot among Japanese carmakers by market value, trailing Toyota, Honda, Suzuki, and Subaru.

Leadership Shakeups Deepen

Stephen Ma’s exit raises questions about Nissan’s ability to navigate this critical juncture. Ma, who joined Nissan in 1996, has held key financial roles across North America, China, and Japan. He was appointed CFO in December 2019 alongside CEO Makoto Uchida and then-COO Ashwani Gupta as part of a management overhaul designed to stabilize the company after the dramatic downfall of former chairman Carlos Ghosn in 2018.

Gupta’s departure in mid-2022 marked the first major blow to this leadership team, and Ma’s exit further destabilizes the automaker’s executive ranks. Nissan has yet to confirm whether Ma will leave the company entirely or transition to a different role.

The Impact of Missteps

Nissan’s financial woes stem from several miscalculations. The company has struggled to modernize its vehicle lineup, leading to a sales slump in key markets such as the United States and China. Additionally, Nissan underestimated the growing demand for hybrid vehicles in North America, leaving it trailing competitors in an increasingly eco-conscious market.

The automaker’s revised operating income forecast of 150 billion yen (RM4.46 billion) for the fiscal year ending in March 2024 represents a 70% reduction from earlier projections.

Strategic Moves and Future Outlook

To counter its declining fortunes, Nissan has forged a strategic partnership with Honda, which could prove pivotal to its survival. Additionally, the company has announced the promotion of Guillaume Cartier, chairperson of the Africa, Middle East, India, Europe, and Oceania (AMIEO) region, to chief performance officer as of December 1.

This move signals Nissan’s intent to refocus its strategy and strengthen its leadership team. However, with activist investor Effissimo Capital Management closely monitoring the company, the road ahead remains fraught with challenges.
Nissan’s current crisis is a test of resilience and adaptability for the once-dominant automaker. The departure of Stephen Ma underscores the urgency of decisive leadership and bold strategic moves to address the company’s financial struggles and regain its competitive edge.

As Nissan battles to remain afloat, all eyes will be on CEO Makoto Uchida and the remaining leadership team to steer the company through these troubled waters.

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Rajat N

Web Designer and Digital Marketing Manager with 3+ years of experience at Vibrant Marketer. Skilled in crafting visually appealing and user-friendly websites. Also proficient in content writing and graphic design to enhance brand visibility.

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