How Meesho’s AI Revolution Cuts Call Costs by 75% & Handles 60,000 Calls Daily
Quick Summary
- Meesho has transformed its customer service operations using AI voicebots, which manage 60,000 calls daily and have reduced call costs by 75%.
- These bots handle over 95% of customer chats and operate in Hindi and English, with plans to expand language support.
- By leveraging this technology, Meesho demonstrates how AI can enhance scalability, cost efficiency, and customer satisfaction in call center operations.
In a recent interview with ET Now, Meesho’s Co-founder and CTO, Sanjeev Barnwal, shared groundbreaking insights into how Meesho is transforming customer service through AI. Here’s what you need to know:
Impressive AI Milestones
- Chatbot Efficiency: Meesho’s chatbots, introduced just last year, have already taken over 95% of customer chats, showcasing their effectiveness in handling customer interactions.
- Voicebot Impact: The company’s AI-powered voicebots are now managing an astonishing 60,000 calls per day, revolutionizing the way Meesho deals with customer queries.
Cost Reduction and Operational Efficiency
- Significant Cost Savings: The introduction of voicebots has led to a 75% reduction in the cost per call, making customer service not only more efficient but also significantly cheaper.
Current Capabilities and Future Prospects
- Language Support: Currently, the voicebots operate seamlessly in Hindi and English, catering to a vast majority of Meesho’s user base.
- Potential Expansion: There’s a clear roadmap to include more Indian languages, aiming to cover an even larger demographic.
Looking Ahead: The Future of Voicebots at Meesho
- Full Automation on the Horizon: Experts predict that Meesho’s voicebots could soon manage over 95% of all inbound calls, mirroring the success seen with chatbots.
- Cost Efficiency to Improve Further: As voice technology advances, particularly with innovations from companies like smallest.ai, we can expect even lower operational costs for businesses adopting this technology.
Why This Matters for Your Business
If you’re considering scaling your call center operations or looking to cut down on customer service expenses, Meesho’s experience with AI voicebots offers a compelling case study:
- Scalability: Voicebots provide an excellent solution for handling high call volumes without the proportional increase in human staff.
- Cost-Effectiveness: The significant reduction in costs can be a game-changer for businesses operating on tight margins.
- Customer Satisfaction: Quick, accurate, and multilingual support can enhance customer experience, fostering loyalty and satisfaction.
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