Pulse Candy Becomes a Case Study at IIM Ahmedabad for Marketing Masterclass
Pulse Candy, the famous treat from DS Group, has achieved a big milestone! The Indian Institute of Management Ahmedabad (IIMA), one of India’s top business schools, has chosen Pulse Candy as a case study. This is a special recognition of how the candy became a top-selling product in India, starting from scratch to becoming a favorite for millions . Lets deep dive to know how Pulse Candy Becomes a Case Study at IIM Ahmedabad for Marketing Success.
What is DS Group?
DS Group, a well-known Indian company, is behind many popular products like Catch, Pass Pass, Rajnigandha, and LuvIt chocolates. The company has been around for over 95 years and is famous for creating innovative products that people love. Pulse Candy is one of its star brands in the confectionery world.
How Pulse Candy Stood Out
Pulse Candy entered the market with a bang! DS Group realized that people love the tangy flavor of raw mango, so they created a candy that brought that taste to life. Its unique flavor and fun packaging quickly made it a best-seller in India’s hard-boiled candy market. In just eight months, Pulse Candy reached sales of INR 1 billion!
Lessons from Pulse Candy's Journey
The IIMA case study dives deep into Pulse Candy’s marketing strategies. It shows how DS Group took bold steps to stand out in a crowded market filled with strong competitors. The study explains how DS Group used innovative ideas, influencer marketing, and even tackled challenges like counterfeit products to stay on top.
What DS Group Has to Say
Mr. Rajiv Kumar, Vice Chairman of DS Group, shared, “We are honored that Pulse Candy has been selected as a case study by IIM Ahmedabad. This is a testament to our team’s hard work and the candy’s popularity. We hope this will inspire future marketers”.
Why IIMA Chose - Pulse Candy Becomes a Case Study?
Prof Sanjay Verma of IIM Ahmedabad explained, “Pulse Candy’s journey is a great example of how creative marketing and smart strategies can change the game. It’s a must-learn for anyone wanting to understand how to succeed in business.”
Pulse Candy’s success is a shining example of how innovation, smart marketing, and great taste can come together to create a brand that wins hearts and markets!
Pulse Candy’s success is a shining example of how innovation, smart marketing, and great taste can come together to create a brand that wins hearts and markets!
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