Tata Consumer Products Expands Coffee Business with Tata Starbucks, Plans 1,000 Cafes by FY2027-28
Tata Consumer Products Ltd (TCPL), one of India’s leading consumer goods companies, has revealed its ambitious plans to expand its presence in the coffee business. According to Sunil D’souza, Managing Director and CEO of TCPL, the company sees a “huge opportunity” in the rapidly growing coffee market in India, and intends to capitalize on this potential by scaling up its cafes under the popular joint venture, Tata Starbucks.

Quick Summary
- Tata Consumer Products is significantly expanding its coffee business through its joint venture, Tata Starbucks.
- The company plans to open 1,000 Tata Starbucks cafes across India by FY2027-28, up from the current 457 stores.
- With coffee consumption on the rise in India, especially among younger consumers, Tata Consumer Products aims to capitalize on this growing market.
- The expansion will include introducing both international and local flavors to cater to diverse tastes, positioning Tata Starbucks for continued success in India’s evolving coffee culture.
Tata Starbucks: A Key Player in the Coffee Market
Tata Starbucks is a 50:50 joint venture between Tata Consumer Products and Starbucks Corporation, the global coffee giant. Since its inception, Tata Starbucks has been a prominent player in India’s coffee scene, offering a unique blend of global coffee culture with local flavors. The brand has gained a strong foothold in the country, and now, with its bold expansion plans, it is poised to redefine the coffee café culture in India.
As of the September quarter, Tata Starbucks operates 457 stores across 70 cities in India, catering to a growing number of coffee enthusiasts and urban professionals. The company plans to take this number to an impressive 1,000 stores by FY2027-28, showcasing its confidence in the future of coffee in India.
As of the September quarter, Tata Starbucks operates 457 stores across 70 cities in India, catering to a growing number of coffee enthusiasts and urban professionals. The company plans to take this number to an impressive 1,000 stores by FY2027-28, showcasing its confidence in the future of coffee in India.
Tapping into India’s Growing Coffee Culture
India’s coffee consumption has been steadily increasing, especially in urban areas where cafes have become popular meeting spots for social gatherings, work meetings, and casual hangouts. With the younger generation embracing coffee culture and seeking quality beverages, Tata Starbucks is strategically positioned to tap into this growing demand.
Tata Consumer Products sees India’s coffee market as a huge opportunity for growth, with the potential for more coffee lovers to indulge in premium coffee experiences. The company’s focus will be on enhancing the overall café experience, offering both international and local flavors to cater to the diverse tastes of Indian consumers.
Tata Consumer Products sees India’s coffee market as a huge opportunity for growth, with the potential for more coffee lovers to indulge in premium coffee experiences. The company’s focus will be on enhancing the overall café experience, offering both international and local flavors to cater to the diverse tastes of Indian consumers.
Expanding the Café Footprint
To meet the increasing demand and establish a stronger presence, Tata Starbucks plans to scale its network of cafes. The goal of reaching 1,000 stores by FY2027-28 is a significant leap, doubling the current number of locations in just a few years. This expansion will also focus on bringing Starbucks’ signature beverages and the brand’s warm and inviting café ambiance to more cities and towns across India, thus broadening its customer base.
Additionally, Tata Starbucks is expected to adapt its offerings to local preferences, integrating regional flavors and food items into its menu. This strategy is designed to attract a wider variety of customers, including those who might prefer familiar Indian tastes in their coffee experience.
Additionally, Tata Starbucks is expected to adapt its offerings to local preferences, integrating regional flavors and food items into its menu. This strategy is designed to attract a wider variety of customers, including those who might prefer familiar Indian tastes in their coffee experience.
A Bright Future for Tata Starbucks in India
The coffee business in India is showing no signs of slowing down. With a growing middle class, increased urbanization, and a cultural shift toward premium experiences, India is poised to become one of the largest markets for coffee consumption globally. Tata Consumer Products is clearly betting on this trend and is determined to position Tata Starbucks as a leading player in this dynamic market.
By focusing on expanding the number of stores, enhancing customer experience, and introducing new and innovative offerings, Tata Starbucks is well on its way to achieving its ambitious target of 1,000 stores by FY2027-28.
As the coffee culture continues to grow in India, the expansion of Tata Starbucks is expected to not only fuel the company’s growth but also play a significant role in shaping the coffee industry in the country. This marks an exciting new chapter in India’s coffee journey, and Tata Starbucks is ready to lead the way.
By focusing on expanding the number of stores, enhancing customer experience, and introducing new and innovative offerings, Tata Starbucks is well on its way to achieving its ambitious target of 1,000 stores by FY2027-28.
As the coffee culture continues to grow in India, the expansion of Tata Starbucks is expected to not only fuel the company’s growth but also play a significant role in shaping the coffee industry in the country. This marks an exciting new chapter in India’s coffee journey, and Tata Starbucks is ready to lead the way.
By capitalizing on the booming coffee market in India, Tata Consumer Products is setting the stage for a strong presence in the country’s café culture. As Tata Starbucks continues to expand, it is clear that the coffee revolution in India is just beginning. Keep an eye on the growth of Tata Starbucks as it moves towards its goal of 1,000 stores and an even brighter future in the Indian market.
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