Record-Breaking Cyber Week: Salesforce Data Shows $314.9B in Global Online Sales
- Global Sales: $314.9 billion, up 6% YoY.
- U.S. Contribution: $76 billion, up 7% YoY.
- Mobile Dominance: 70% of sales through mobile devices.
- AI Impact: $60 billion in AI-influenced sales.
- Social Commerce: 19% of sales through platforms like TikTok and Instagram.

A Mobile-First Shopping Era
Mobile wallets also gained traction, with global usage increasing by 16%, enhancing checkout convenience and security for shoppers.
The Role of AI in Transforming Retail
AI and agents were pivotal during Cyber Week, influencing $60 billion in global online sales. Retailers like Saks leveraged AI-powered recommendations, personalized promotions, and conversational support to elevate customer experiences.
Key AI-driven results:
- Retailers using AI saw a 2% higher conversion rate compared to non-AI users.
- AI-powered product recommendations surged 21% YoY, delivering nearly 60 billion suggestions.
- AI-fueled chatbots increased by 32.2% YoY, streamlining customer service.
“AI and agents have redefined retail by enhancing customer engagement and driving efficiency,” said Caila Schwartz, Director of Consumer Insights at Salesforce.
Shopping Trends and Discount Strategies
Despite competition from marketplaces like Temu and Shein, Western retailers leaned on modest discounts to attract shoppers:
- The average global discount rate was 26%, while the U.S. average was 28%, both slightly lower than last year.
- Top discounted categories included makeup (40%), general apparel (37%), and skincare (33%).
Social Commerce: The Emerging Force
Cyber Week by the Numbers
- Black Friday: $74.4 billion in global online sales (5% YoY growth); $17.5 billion in U.S. sales (7% YoY growth).
- Cyber Monday: $49.7 billion globally (2% YoY growth); $12.8 billion in the U.S. (3% YoY growth).
- Marketing Efforts: 56.5 billion marketing messages sent via Salesforce Marketing Cloud, up 5% YoY.
The Power Behind Cyber Week Success
Salesforce’s Commerce Cloud, Marketing Cloud, and Service Cloud enabled seamless operations for retailers during the shopping season, with:
- Nearly 50 million orders processed on Commerce Cloud.
- 3.8 billion customer service cases handled via Service Cloud.
- Agentforce generating 1.67 million AI-powered replies to enhance efficiency.
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Rajat N
Web Designer and Digital Marketing Manager with 3+ years of experience at Vibrant Marketer. Skilled in crafting visually appealing and user-friendly websites. Also proficient in content writing and graphic design to enhance brand visibility.