Zomato Launches Game-Changing ‘Recommendations from Friends’ Feature: Here’s Everything You Need to Know
- Zomato has launched a new ‘Recommendations from Friends’ feature, allowing users to discover dishes and restaurants based on trusted suggestions from their friends.
- With privacy controls, customization options, and opt-out flexibility, the feature enhances food ordering by adding a personal, social dimension.
- Available now on the latest version of the Zomato app, it promises a more relatable and enjoyable dining experience.

What Is the New Feature All About?
According to Rakesh Ranjan, CEO of Zomato’s Food Delivery segment, the feature is designed to make food choices more relatable and enjoyable. “The new feature will allow our customers to make food choices based on their friends’ recommendations, making their discovery and ordering experience on our platform more relatable and enjoyable,” Ranjan stated.
Key Features of ‘Recommendations from Friends’
Here’s what makes the feature a standout addition to the app:
Full Control for Users
Users can customize their experience through the “Manage Recommendations” section in the app. This includes the ability to send, edit, or even turn off recommendations entirely.Privacy-Preserving Design
Zomato emphasizes that user privacy will not be compromised. Order history and frequency are not shared in recommendations. Additionally, recommendations are visible only to friends who have shared contact access and mutually selected each other as contacts to follow.Opt-Out Flexibility
For users who prefer not to engage with this feature, Zomato provides an easy opt-out option, ensuring they retain control over their app experience.
Why This Feature Matters
Financial Impact
How to Access the Feature
The Bigger Picture
With privacy safeguards, customization options, and seamless integration into the app, ‘Recommendations from Friends’ is set to become a favorite feature among foodies across the country.
What do you think about this new feature? Update your Zomato app today and let the recommendations from your friends guide your food journey!
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Rajat N
Web Designer and Digital Marketing Manager with 3+ years of experience at Vibrant Marketer. Skilled in crafting visually appealing and user-friendly websites. Also proficient in content writing and graphic design to enhance brand visibility.