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Zomato Launches Game-Changing ‘Recommendations from Friends’ Feature: Here’s Everything You Need to Know

Quick Summary
  • Zomato has launched a new ‘Recommendations from Friends’ feature, allowing users to discover dishes and restaurants based on trusted suggestions from their friends.
  • With privacy controls, customization options, and opt-out flexibility, the feature enhances food ordering by adding a personal, social dimension.
  • Available now on the latest version of the Zomato app, it promises a more relatable and enjoyable dining experience.
Zomato Recommendations from Friends feature
Zomato, the popular online food delivery platform, has introduced an exciting new feature called ‘Recommendations from Friends’ to enhance the user experience. Rolled out nationwide last week, this latest update is now available on the newest version of the Zomato app. The feature aims to make food discovery and ordering more personalized and engaging, bringing a human touch to the digital dining experience.

What Is the New Feature All About?

The ‘Recommendations from Friends’ feature enables Zomato users to discover restaurants and dishes based on recommendations shared by their friends. This shift from algorithm-driven suggestions to peer-driven ones highlights Zomato’s focus on personalizing the platform while fostering a sense of community among users.

According to Rakesh Ranjan, CEO of Zomato’s Food Delivery segment, the feature is designed to make food choices more relatable and enjoyable. “The new feature will allow our customers to make food choices based on their friends’ recommendations, making their discovery and ordering experience on our platform more relatable and enjoyable,” Ranjan stated.

Key Features of ‘Recommendations from Friends’

Here’s what makes the feature a standout addition to the app:

  1. Full Control for Users
    Users can customize their experience through the “Manage Recommendations” section in the app. This includes the ability to send, edit, or even turn off recommendations entirely.

  2. Privacy-Preserving Design
    Zomato emphasizes that user privacy will not be compromised. Order history and frequency are not shared in recommendations. Additionally, recommendations are visible only to friends who have shared contact access and mutually selected each other as contacts to follow.

  3. Opt-Out Flexibility
    For users who prefer not to engage with this feature, Zomato provides an easy opt-out option, ensuring they retain control over their app experience.

Why This Feature Matters

By incorporating social interactions into the food discovery process, Zomato is not only enhancing user engagement but also tapping into the trust factor that comes with recommendations from friends. This move aligns with broader trends in tech, where personalization and social proof play critical roles in customer satisfaction.

Financial Impact

The announcement also had a mild positive impact on Zomato’s stock performance. Shares of Zomato Ltd closed 0.22% higher on Tuesday, reflecting investor confidence in the company’s strategic direction.

How to Access the Feature

To start using ‘Recommendations from Friends’, users must update their Zomato app to the latest version. Once updated, they can navigate to the “Manage Recommendations” section to customize their preferences.

The Bigger Picture

Zomato’s innovative feature signifies its commitment to redefining food delivery by adding a personal and social dimension to the experience. Whether it’s discovering a new dish or finding the best restaurant in town, this update ensures that users can rely on the trusted advice of their inner circle.

With privacy safeguards, customization options, and seamless integration into the app, ‘Recommendations from Friends’ is set to become a favorite feature among foodies across the country.
Zomato’s latest initiative is a testament to its focus on improving the customer experience while respecting user privacy. Whether you’re a casual diner or a food enthusiast, this feature promises to make your next meal more exciting, relatable, and truly personalized.

What do you think about this new feature? Update your Zomato app today and let the recommendations from your friends guide your food journey!

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